The Virgen de El Cisne is a centuries-old Marian image kept in a rural sanctuary near Loja. Every August, devotees carry her approximately 70–75 kilometres to the city, where she remains until around November 1. The pilgrimage began as a rural religious devotion, was linked by Simón Bolívar’s 1829 decree to the Feria de Loja, and today serves simultaneously as an act of faith, a major economic and civic event, a connection to Loja’s rural heritage and a symbol of home for Lojanos living around the world.
Read explainer →